Scalability

This word has become practice and value in the modern business world. It sounds like a monster. But it makes sense, if it is used with the right content. It is not a process or something to do, it is more like a mindset.

Key Account

The key account manager is in today’s organizations regarded as the gold-standard in sales. What is a strategic customer? There different meanings and some are misleading.

Product launch

The magic moment, when the company can be active on the market and progress to market, promote and develop business in a serious manor. This is the real part after long time of boring preparational work.

Mentoring

Mentors – Consultants – Trainer – Coaches. Who is doing what? There are definitions in theory about the concept of each type. In practice there will be overlapping in the way how each will practice.

Forecast

What is the subject? We are talking about the crystal ball. There is no history, no customers, no experience. The product is not existing, it is either in the mind or on paper. But everybody pushes for a forecast to get the business plan completed in place.

Sales Channel

There are various definitions about sales channels. As the wording says: it describes the path for the product on the way from the factory to the final user. In some discussion it seems that the channel is more important than the customer.